YouTube Premium Lite launches within the US, however adverts aren't fully gone

Abstract

YouTube is rolling out its cheaper Premium Lite subscription to all customers within the US.
Premium Lite prices $8 per thirty days, $6 lower than YouTube Premium’s $14 month-to-month charge.
YouTube Premium Lite affords an ad-free viewing expertise on “most movies,” however adverts will nonetheless be current on music movies and YouTube Shorts. You can also’t obtain movies for offline use or play movies within the background on the app.

After weeks of hypothesis, YouTube has lastly formally launched its Premium Lite subscription service within the US.

YouTube Premium Lite permits customers to look at “most movies” ad-free on YouTube for $8 per thirty days, which is $6 lower than YouTube Premium’s $14 month-to-month charge. Though Premium Lite is a extra reasonably priced possibility, it has some limitations. Whereas the subscription removes adverts from most creator movies, together with these on gaming, trend, and information, adverts will nonetheless seem on music movies and YouTube Shorts.

YouTube Premium Lite is rolling out to all customers within the US and can increase to all customers in YouTube’s present pilot markets of Australia, Germany, and Thailand within the coming weeks. YouTube says it plans to increase Premium Lite to extra nations later this 12 months. It’s nonetheless a pilot program, that means YouTube would possibly change it primarily based on suggestions earlier than rolling it out globally.

Although YouTube has stated that the Premium Lite tier is
now available in the US
, the choice has not proven up as an possibility simply but on the official YouTube Premium web page, so if you happen to’re inquisitive about subscribing, you could must verify again later to entry this new possibility.

YouTube Premium

What’s included?: YouTube and YouTube Music add-free and within the background
Worth: $14 a month
Dwell TV: No

A person with a remote pointing it at YouTube TV.

Associated

Now is the best time to sign up for YouTube TV

There’s a lot happening that makes this the suitable time to enroll.

Advert-free, for essentially the most half

If you wish to hearken to music uninterrupted, you may want full Premium

YouTube

It is clear that YouTube goals to supply Premium Lite as a extra reasonably priced possibility for customers who dislike adverts however do not need to pay full value for YouTube Premium. In case you hardly ever hearken to music on YouTube and like companies like Spotify or Apple Music, then having adverts on music movies may not be a major concern for you.

“We have been testing Premium Lite to verify we now have the suitable stability of options and advantages for these viewers who need to watch most movies ad-free — whether or not it is gaming, comedy, cooking or studying,” YouTube stated in a blog post. “For customers who need ad-free music on YouTube and YouTube Music, plus offline and background play, we advocate the Premium plan.”

Premium Lite additionally would not allow you to obtain movies for offline use or play movies within the background on its app. As somebody who has been subscribed to YouTube Premium for over two years, I discover this a deal-breaker for Premium Lite. I subscribed to YouTube Premium within the first place to obtain movies for offline viewing throughout lengthy flights. I additionally ceaselessly use background play to hearken to YouTube movies, like podcasts, whereas driving.

With that stated, YouTube Premium Lite stays an honest possibility if the compromises in comparison with Premium do not trouble you, and also you merely need to keep away from being overwhelmed by adverts on YouTube. Premium Lite is accessible for $8 a month within the US, and it’ll increase to all customers in its pilot markets of Australia, Germany, and Thailand within the coming weeks. YouTube additionally notes in its weblog put up that YouTube Music and Premium have reached over 125 million subscribers, together with trial customers.