Google has redesigned its app emblem

Over the previous few days, eagle-eyed Google customers might have that in some cases, the capital G emblem for the corporate now sports activities a gradient softening the transitions between the 4 solid-color sections. The branding has been modified for the Google app on each Android and iOS units as of this writing. Nevertheless, there are nonetheless a number of locations that proceed to sport the basic coloration block look, together with browser favicons. It is also not included in Google’s official collection of photographs for press; the basic model remains to be getting used because the entry for the Google app emblem.

Not one of the logos for different Google smartphone apps seem to have adopted a brand new gradient look. However maybe notably, the branding for Google’s Gemini AI assistant does have on its star image. Perhaps AI is main the best way for aesthetics in addition to for technical decisions at Google? Or perhaps it is a trial run to gauge reactions earlier than rolling out a full model redesign?

Regardless of the purpose, the most important shock is not that Google could also be rolling out a emblem refresh, however that the change appears to be occurring with zero fanfare. When the corporate final in 2015, there was a complete marketing campaign explaining each final element of the brand new look. Branding is a giant deal for a company as massive as Google. Even adjustments that appear minor would undergo many iterations and committees and vetting earlier than they go dwell. And any advertising exec is aware of that consistency is essential, so it is particularly unusual that, if it is a everlasting change, it is occurring in a piecemeal method.

We have reached out to the corporate for extra details about whether or not gradients would be the scorching type development for all Google merchandise in 2025.