The purchasing occasion returns from July 8 to 11

Amazon has formally announced the dates for its subsequent annual purchasing occasion, and there’s a twist this yr. Prime Day 2025 will probably be 4 days lengthy, operating from July 8 by July 11. A departure from earlier years during which Prime Day was a 48-hour affair, this yr the purchasing occasion will span almost a complete week, bringing 1000’s of unique, Prime-only offers on the whole lot from electronics to vogue.

Along with spurring numerous gross sales in a brief time period, Amazon Prime Day has at all times been a manner for the web retail large to extend the general variety of Prime subscribers. Prime Day isn’t essentially a perk of the $139-per-year service like entry to Prime Video content material or free two-day transport are, nevertheless it actually helps that the majority offers you’ll discover on Amazon in the course of the occasion are completely obtainable to Prime members.

With the occasion being 4 days lengthy this yr, we anticipate to see some one-day-only offers in addition to gross sales that span the whole lot of Prime Day(s) correct. We normally suggest shopping for issues in your record as quickly as you see them go on sale simply to keep away from the frustration that comes with gadgets promoting out, and this time is not any completely different. That is very true for offers that as listed as “restricted time,” or any Lightning Offers that solely final a couple of hours.

Prime Day in July has been the principle purchasing occasion for Amazon for a decade now, however that hasn’t stopped the corporate from increasing the occasion’s attain. “October Prime Day” has change into a mainstay within the fall, and Amazon’s Large Spring Sale is a comparatively new purchasing occasion that has taken place in March over the previous couple of years. No phrase but on if October Prime Day 2025 will probably be a factor, however we imagine it’s virtually assured at this level.

In case you do plan on placing that Prime membership to make use of subsequent month, you may flip to Engadget to seek out the tech offers value your month in the course of the two-day occasion. Unsurprisingly, Amazon Prime Day is likely one of the greatest occasions of the yr to get Amazon gadgets, since most of them will seemingly be all the way down to all-time-low costs. However we additionally anticipate to see worthwhile gross sales on headphones, robotic vacuums, laptops, SSDs and far more. You may as well comply with Engadget Deals on X for the most recent information throughout Prime Day.