In an effort to make motion pictures and TV exhibits extra accessible on Prime Video, Amazon announced that it’s testing an AI dubbing system that can translate choose content material on the corporate’s streaming service into different languages.
Amazon says that “AI-aided dubbing” might be accessible in English and Latin American Spanish on 12 licensed motion pictures and sequence accessible by Prime Video, together with “El Cid: La Leyenda, Mi Mamá Lora and Lengthy Misplaced.” That the corporate describes it as “AI-aided dubbing” quite than simply AI dubbing seems to be key right here. Amazon says it is taking a hybrid method the place “localization professionals collaborate with AI.” A protected guess could be that Amazon’s AI system takes a primary go at producing dubs after which professionals edit them for accuracy and match.
Creating captions, subtitles and dubs is a reasonably huge enterprise, particularly now that streaming has elevated the variety of movies and sequence which can be made yearly and licensed to be considered all over the world. It is sensible that streamlining the method of constructing content material extra accessible could be of curiosity to Amazon. The potential drawback is, at the very least for movie and tv, dubbing is finished by skilled actors. AI-generated voices have gotten extra lifelike through the years, but it surely stays to be seen whether or not the common particular person might be okay with a big portion of their media weight-reduction plan being delivered by one thing human-adjacent quite than the actual deal.
After all, possibly we’ll be educated to just accept it as a result of it will likely be throughout social media first. Amazon is not alone in leveraging AI to squeeze extra out of the movies on its platform. YouTube released a tool in 2024 that lets creators mechanically dub their movies in different languages once they add them, and extra just lately, Meta announced plans to mechanically dub and lip-sync Reels on Instagram into different languages.
This text initially appeared on Engadget at https://www.engadget.com/leisure/streaming/prime-video-is-beginning-an-ai-dubbing-pilot-program-for-select-movies-and-series-190252188.html?src=rss
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